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UBER EATS – AWARDS CAMPAIGN
CREDITS
CREATIVE PRODUCER / DIRECTOR
Martin Bashir
CATEGORY
Branded Content · Talent-Led · Social-First · Agency Collaboration
AGENCY
Hope&Glory PR
OVERVIEW
Commissioned by Hope&Glory PR to lead creative production for Uber Eats’ branded social campaign surrounding the Uber Eats Awards. The campaign featured celebrity talent and was designed for high engagement across both brand and talent social platforms. My brief was to develop and deliver content that balanced Uber’s tone of voice with authentic, engaging talent interactions.
CONTRIBUTIONS
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Developed a suite of social-first video assets tailored to both brand and talent channels
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Directed and self-shot on-location interviews and b-roll with Prue Leith and Monica Galetti, adapting dynamically to available time and space
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Collaborated with Hope&Glory and Uber’s internal teams to ensure tone, compliance, and brand alignment
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Managed production planning, stakeholder coordination, and last-minute creative adjustments without compromising delivery
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Delivered a full run of campaign content within tight deadlines and across multiple formats
RESULTS:
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Campaign content rolled out across Uber Eats UK social platforms and celebrity talent channels
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Delivered on brief and on time, while maintaining strong creative quality under quick turnaround conditions
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